Your sales operation has a 5pm problem and a closing-table problem. We fix both.
You're a production or semi-custom builder doing 30 to 500 closings a year. You don't need another CRM. You need a platform that captures the leads your team misses and protects the margin your team closes. That's what we built.
Two leaks. Both in your sales operation. Both fixable this quarter.
Leak #1 — Margin compression at closing
Post-NAR settlement, buyer-agent commissions must be negotiated in writing up front. Most builders are still operating on handshakes and "we'll figure it out." When two agents claim the same buyer, or when an agent insists on terms above your published offer, you pay — or you alienate the agent community you depend on for resale leads down the road.
PLACEHOLDER Insert: average commission-dispute exposure per closing from your financial model.
Leak #2 — Lead loss outside business hours
The majority of new-home inquiries arrive evenings and weekends — when your sales office is dark. Hiring a full-time Online Sales Counselor to cover the gap runs $XX,XXX/yr and still leaves nights and Sundays uncovered. Most builders end up with the worst of both worlds: an under-staffed OSC team and a chatbot that frustrates buyers.
PLACEHOLDER Insert: % of inquiries arriving outside 9–5, and your current first-response time.
How we fix it
The Co-Op Agent Network
A registered network of outside buyer agents who agree to your published commission terms before they bring a buyer through your model home.
- 60-second buyer registration — agent or buyer can initiate
- Builder-branded Co-Op Registration Certificate — valid 60 days, dual-signed with IP and device fingerprint
- Two-part commission locked at registration: base rate (%) plus optional co-op bonus ($)
- Three required documents tracked on the certificate face — Buyer Representation Agreement, Commission Co-Op Agreement, Agent W-9
- Milestone updates during build so the agent doesn't poach to resale
- Public verification URL kills "she was my buyer first" disputes
Ava, the AI Onsite Sales Coordinator
A trained AI sales agent who answers every web, text, and voice inquiry in under a minute — 24/7, in any language, with fair-housing rigor baked in.
- Web chat, SMS, voice, Facebook, Zillow — one unified inbox
- Real qualification: budget, timeline, financing, school district, must-haves
- Books appointments directly on your sales team's calendar
- Warm transfers with full context during business hours
- Fair-housing trained; every interaction logged for audit
What this looks like in your P&L
We model three categories of impact for every builder we onboard. The figures below are placeholders — your demo includes a personalized version using your closings, average sales price, and current OSC spend.
Margin protected
Eliminated commission disputes and double-commission exposure.
PLACEHOLDER Annual margin protection from financial model.
Leads captured
Inquiries answered in under a minute, day or night, every day of the year.
PLACEHOLDER Incremental leads converted per month at industry-standard close rates.
OSC cost displaced
Reduce or eliminate the cost of staffing 24/7 lead coverage.
PLACEHOLDER Annual headcount savings vs. full-time OSC equivalent.
It plugs into the stack you already run
You don't have to rip anything out. We sit in front of your existing CRM and behind your existing website.
CRM
HubSpot, Salesforce, GoHighLevel, Lasso, Salesforce, ZOHO, and most builder-specific CRMs. Two-way sync.
Marketing
Connects to your website forms, Zillow inquiries, Facebook lead ads, Meta, Google Local Services.
Closings
Network lender and title partners hook into your closing flow; milestone updates land in one feed.
Be one of the first 25. Lock terms we'll never offer again.
50% off setup. 60 days free after go-live. Rate locked for 36 months. In exchange, you share case-study data once you have results. That's the trade.
First-come, first-served. Program closes when full or in 14 days — whichever comes first.