25 builders. Locked terms. Six weeks of headstart on the rest of the market.
We're hand-picking 25 founding builders to launch the network. In exchange for being early — and for sharing case-study data with us once you have results — you get terms we'll never offer again. This page lays out the deal in full. No fine print, no buried gotchas.
What you get
The economic terms
- %50% off setup. Half the one-time implementation fee, period.
- ⏱60 days free after go-live. Your subscription clock doesn't start until day 61.
- 🔒Rate locked for 36 months. Your signed monthly rate holds through three annual renewals. No CPI bump, no list-price increase.
- ★Founding-member status on the account for life. Even after the 36 months, you keep the badge and the original commitment posture from our team.
The non-economic terms
- 1Senior-team onboarding, not a ticket queue. Our founders and senior CS run point through go-live.
- 2Direct roadmap input. Quarterly product roundtables. Your priorities materially affect what we build next.
- 3First access to every new module before general release.
- 4Founding-member badge in directory listings — visible to participating agents and partners.
What we ask in return
This isn't a free ride. The discount comes with three commitments that help us turn first results into a category.
Share case-study data
Once you have 90 days of usage, we work with you to produce a case study — leads captured, disputes prevented, OSC cost displaced. You approve every word and number before anything is published.
Refer when it's natural
When peer builders ask about the platform — at IBS, NAHB events, or in your local builder association — you tell them the truth, good and bad. We don't ask for forced referrals.
Show up to roundtables
One quarterly 60-minute call with our product team. You tell us what's working and what isn't. We tell you what's coming. That's it.
Who we're looking for
| Criterion | What we want to see |
|---|---|
| Closings/year | 30 to 500 |
| Build type | Production, semi-custom, or build-on-your-lot |
| Geography | U.S. markets, prioritizing TX, FL, NC, SC, GA, AZ, TN, Mountain West |
| Sales operation | In-house sales team (with or without an OSC) |
| Decision authority | Owner, GM, or VP of Sales who can sign in 14 days |
| Posture | Open to sharing results; comfortable being early |
What happens between today and go-live
- Day 0 — Apply. Submit the application below. We review within one business day.
- Day 1–2 — Fit call. 30 minutes. We confirm fit, scope, and tier. You ask anything.
- Day 3 — Founding-member agreement. Plain-language one-pager + standard MSA. Signed via DocuSign.
- Day 4–11 — Build & integration. Floor-plan import, Ava configuration in your voice, CRM & partner integrations.
- Day 12 — Sandbox test. Your team runs full test scenarios end-to-end.
- Day 13 — Final approvals. Compliance, fair-housing, and brand review.
- Day 14 — Go-live. The clock starts on your 60 free days.
Why we cap it at 25
Founding members get senior-team access during onboarding, direct roadmap input, and the kind of white-glove launch we can't scale past 25 builders. Once we're full, the program closes — and the founding terms will not be re-offered. That's the deal.
Founding terms are honored for the life of the account at the rate signed, subject to the founding-member agreement linked in your application.